Greg Jones (Founder & CEO) - Infiniteform                                               


Upon graduating, I, like many of my peers, thought I wanted to be a developer. Little did I know that this decision would lead to the most rigorous and soul-searching experience of my life. Just four months into my job, I found myself feeling like I was wasting my precious time. That's when I made the daring choice to quit, plunging myself into the unknown.

For several months, I wandered aimlessly, seeking guidance from mentors and trying to figure out what exactly I wanted to do. I was adrift, with no clear direction in sight. To make ends meet, I even took on a construction contracting job for a grueling 10 months.

Then came 2020, a year marked by tragedy, upheaval, and uncertainty. The untimely loss of Kobe Bryant, the COVID-19 pandemic, the tragic death of George Floyd, and the worldwide protests that followed shook the very foundation of our lives. It felt like the world was spinning out of control, making it difficult to even catch my breath. I despised my job, my weight ballooned back up to 200 pounds, and I was at my wit's end.

It was during those trying times that I had a profound realization. I had to confront the truth that I was the sole architect of my destiny, the master of my own footprint. I could either sit idly, waiting for a miracle to come knocking, or I could rise from the ashes and create my own destiny.

I recognized that many people were suffering during the pandemic, relying on support and waiting for change. I knew I needed to take control of my life and be the change I sought. It all began with a simple routine, one that would become the foundation of my transformation.

My daily routine was straightforward but powerful:

  • Wake up at 4:30 am
  • Meditate at 4:45 am
  • Hit the gym by 5:20 am
  • Work on a side project: developing a ride-sharing platform for students
  • Begin my 9-5 job

This routine was my compass, helping me understand myself better and guiding me toward the destiny I envisioned. The first step was waking up at 4:30 am, and that single action set the wheels of transformation in motion. Through unwavering commitment and the establishment of consistent habits and goals, I persevered, knowing that change doesn't happen overnight.

And so, Infiniteform was born. My incredible weight loss journey inspired not only friends and family but also countless others who wanted to learn from my experience. I began coaching people and built a thriving community of hardworking individuals, all eager to improve their lives. We called ourselves "Infiniteform," a tribute to our belief in the limitless potential of life and fitness.

Our mindset led us to create a sportswear line for modern health enthusiasts, a testament to our unwavering dedication to self-improvement. We invite you to join us on this journey, unlocking new possibilities, and embracing the infinite way of life. With Infiniteform, the sky's the limit, and together, we can achieve greatness.